Innovation Is The Key to Better Business - APP Timber Web Log - APP Timber Web Log 

Innovation Is The Key to Better Business

May 20th, 2013 | Posted by Michael Hermens
Life is not a straight line.

Life is not a straight line.

I just finished writing an article for the Indonesian trade magazine “woodmag” about an European company called “Bolefloor” which manufactures solid and engineered flooring produced in the same shape as the original unedged timber boards. This product is very creative and completely different from the traditional flooring available in the market. The other unique service is that this company is capable designing each floor based on the actual space where the floor has to be installed. So the customer can submit his floor plan and they will design the floor according to the layout of the room. Each flooring board will come with a number for easy installation. For sure such floor will not be cheap but it is truly unique and rest assure that customers are willing to pay the price for such product.

This type of product and service innovation is seldom seen here in Asia. Sadly to say most of our Asian customers mostly to to “innovate” cutting production costs and fail to innovate their products and, equally important, their customer service. Have a look for yourself at, maybe it encourages you to be bold and innovate too; “Life is not a straight line”.

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